Rebranding of vehicle fleet

Cable and media company UPC provides television, broadband, internet and telephony services. UPC stands for ‘simple digital communication for all'. To reinforce this message, a new visual identity was developed.

Our task was to take care of the logistics and carry out the rebranding of UPC’s fleet of 100 vehicles.

Personal touch

Initially only the logo was to be applied to the vehicle fleet. In our view, however, this was not sufficient to support the company’s new mission effectively. We proposed including portraits of people on the vehicles next to the logo and the company took this advice on board. For the planning, coordination and implementation of the project we divided the vehicle fleet into three categories. In collaboration with the design agency we produced three images for each of these. These were then translated into line and working drawings and, following UPC's approval, were produced by a supplier already known to the company.

This resulted in short lines of communication, which ensured that the rebranding project ran smoothly.