New brand for talent

Since 2008, Maandag has been the new name for Sargas, a rapidly growing company involved in the secondment of interim talents. Maandag’s ambition is to become the biggest and best all-round secondment organisation in this field. The company has 16 branches in the Netherlands and, since 2009, has also had branches in Belgium and Germany.

With its name change and the rebranding from Sargas to Maandag, the organisation is keen to convey the ideas of work, ambition and optimism.

Our task was to apply the new corporate identity to more than 340 vehicles in just four weeks.

Talented roll-out

As a pilot project, we applied the corporate identity to one vehicle. Maandag evaluated it and, on the basis of the results, we set the next stage of the roll-out in motion. Ultimately, the adaptation of the entire vehicle fleet took just three weeks.

The result: a visually perfect corporate identity that was applied to the company’s vehicles efficiently and with a minimal amount of disruption to its day-to-day operations.