Quickly finding your way

The Jaarbeurs in Utrecht is an important location for business, communication and entertainment. Each year it organises and facilitates almost 100 different fairs.

Our task was to come up with a wayfinding system that would enable the thousands of visitors every day to find the way to their destination on the Jaarbeurs site without having to search for it.

Analysis and implementation

We analysed the visitor flows and identified the wayfinding elements that were necessary, dividing these up into dynamic and fixed lines of text for each element. In addition, we worked out the technical possibilities and selected a number of suppliers. Following the tendering procedure, we supervised the production process and installation of the hardware and software. With more than 60 wayfinding elements, we helped to realise one of the largest digital signage systems in the Netherlands.