Outlets in good order

Koninklijke Grolsch NV is a stock-market-listed brewery. As part of its strategy, Grolsch sells its beer via ‘Grolsch catering outlets’: bars, restaurants and sports clubs that can be identified by Grolsch advertising elements.

Our task was to optimise the management and maintenance process in such a way that, for each catering outlet, it is known what advertising elements have been used and what state of repair they are in.

Insight and efficiency

We implemented our Brand2Manage™ Signage system to manage all aspects of all external advertising elements. Everything goes through this online application: from illuminated advertising to parasols, and from installation and promotional campaigns through to dealing with faults and damage, preventative maintenance and permit applications. The system also includes supplier management, allows installed elements to be registered, and assists with invoicing and quality monitoring. We assess the orders and Grolsch only has to approve the checked installation applications; this saves time, money, energy and bother.