Confidential collaboration

Albert is the online supermarket and home delivery service of Albert Heijn. This new brand was introduced at the same time as an expansion of the product range and coverage outside the Randstad area.

Our task was to identify the investments required to implement the brand and to help Albert with a rapid launch. All this had to take place with absolute secrecy to prevent the company’s rivals from finding out about its plans.

Successful ‘big bang’ launch

Working under strict confidentiality, we took care of the project management relating to the vehicle fleet, carrier bags and corporate clothing. Ultimately, we produced and delivered the following in just one weekend: livery on 60 vehicles, 200,000 carrier bags, 1,540 polo shirts, 500 sweaters and 516 jackets! Albert then had all the brand carriers it needed at its disposal.

The Albert brand was successfully launched onto the market with a ‘big bang'.