Savings in the process
A characteristic of marketing and communication processes is that they are often labour intensive. Take, for example, campaign and promotion processes and the production and distribution of POS material, not to mention DM campaigns, processes for online brand activation and local marketing. Because of their day-to-day workload, marketing departments fail to look in a sufficiently critical way at how they work, both internally and with external parties. Time is scarce, meaning that quality comes under pressure and, consequently, that the success of your operation is put at risk.
The Marketing Efficiency Scan enables us to identify the key marketing processes. We do this by conducting interviews with the persons concerned, in combination with desk research. Our focus is on obtaining an insight into how processes can be made smarter, better and simpler. We gather this insight from your organisation and supplement it with our own knowledge and experience. Following this we redefine the processes and test them in practice. Our final recommendation is a document containing specific recommendations and a step-by-step plan of how your organisation can progress from A to B. We also indicate what is necessary to achieve savings in terms of time, money and resources.
After the scan we will be able to help you implement the improvements, by simplifying or restructuring your marketing and communication processes, for example.
The end result is a marketing department that performs better – this means a faster time to market, permanent savings, greater efficiency and a stronger brand and competitive position.