Corporate identity manual

NykampNyboer has extensive experience of introducing and managing corporate identity manuals. We will help you to work out and describe your corporate identity guidelines and document your corporate identity resources.

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From embedding to management

A corporate identity manual or guide ensures that employees and external parties are familiar with your corporate identity and know how they should use it. This is important, as a consistent corporate identity makes your brand more visible, more recognisable and therefore stronger.

Frank van Olst
Contact

Frank van Olst

Senior Consultant
+31 (0)6_ 21 24 67 19
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In recent years we have produced numerous corporate identity manuals. These used to take the form of a book, but nowadays are generally online environments. An online environment can be accessed centrally and is easier to keep up to date.

We will help you to work out and describe your corporate identity guidelines and document your corporate identity resources, as well as to draw up clear instructions including well-presented examples of correct and incorrect usage. This assistance can be provided during a rebranding process, but may also be useful at other times too. The corporate identity manual helps the organisation and external parties to use its corporate identity in the right way.

Tailored assistance

We have a great deal of experience of introducing and managing corporate identity manuals. Our strength lies in the fact that we have knowledge both of the technology and of how to document and manage your corporate identity within your organisation.

Brands (and corporate identities) are not static – they are used every day and require maintenance and attention. The emergence of digital channels such as the internet and social media is placing yet more demands on your corporate identity. In addition to a corporate identity manual, more and more organisations are also making use of an image bank, automatic formatting, online shops, and campaign and budget management. We call this system, which is used to manage the entire brand process, a Brand portal.