A more ambitious approach at the design stage also means a greater challenge in practice. After all, every corporate identity, no matter how complex it is, must always come across well in practice. This is precisely where your customer comes into contact with your brand.
To ensure that this is the case, good colour and material management is essential. The colours within a corporate identity largely determine how recognisable your brand is. Our experience has shown that this is an issue that requires attention with all corporate identities, but that there are also opportunities for optimisation here. Partly due to the increase in the number of online and offline channels and cross-media communication, considerable differences in colour can often be observed. Colour management prevents this and optimises your visual quality.
Integrated and complete
Thanks to our integrated approach, we are able to take care of colour management across all aspects of your brand. We have specialist knowledge of the production processes and materials used for virtually all brand carriers. The approach we employ is also ISO certified, of course. Together with you, we determine your quality expectations and translate these into requirements for the production process. Working in close collaboration, we ensure standardised and appropriate colour management that is tailored to you.
Within the production process we examine the extent to which quality, requirements and procedures are embedded. In addition, we validate, test and create prototypes of your brand carriers, as well as ensuring that standards are adhered to. The (re)selection of suppliers on the basis of technical criteria (such as ISO standards) may form part of this. We also look at where processes can be organised more smartly and more efficiently in order to raise quality and lower costs.
The end result is a recognisable brand in practice. Your brand looks better and is in better condition.
We have taken care of colour management for the organisation responsible for the Dutch central government’s visual identity, the Dutch Ministries of Defence and General Affairs, TenneT, CarintReggeland and Nationale-Nederlanden, amongst others.