Brand Excellence Scan

The Brand Excellence Scan offers you an insight into how well your brand is delivering on its promise. You work on a concrete, step-by-step plan that will help you achieve more growth using fewer resources. The results are embedded within your organisation and you work on creating a brand that is in top condition.

Brandexcellence

From contact to evidence

Every brand has a distinctive and relevant brand promise. This promise is the reason why customers choose your brand. Brands invest a great deal of money into communicating their brand promise – sometimes invisibly and sometimes in an eye-catching way in the form of a slogan, payoff or campaign.

However, simply making a promise is not enough. After all, whether you are promising ‘trust’, ‘clarity’ or ‘inspiration’, your customers must experience evidence every day that your promise is being fulfilled. A customer will expect you to deliver on this promise, every day and at all times. Only then will customers come back. This means investing more energy into providing evidence that supports your brand promise.

Frank Mekkelholt
Contact

Frank Mekkelholt

Senior Consultant
+31 (0)6_ 21 86 28 82
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To communicate evidence that you are fulfilling your brand promise, everything has to be right. All your employees must conform to this promise in their words and actions. Your customers must experience it, on the telephone, in your branches and on your website – visibly and consistently. Use every moment of contact with your brand as a chance to demonstrate that you are delivering on your promise.

This is not always easy. The growing number of marketing channels means that the number of different moments when you need to communicate this evidence is also increasing. In addition, customers are talking publicly about your brand more often, via social media for example. These developments mean that the control you have over your brand promise and the evidence that you are fulfilling it is decreasing. This poses a threat to your brand’s success. How can you deal with this situation

Insight into evidence

Providing evidence every day that you are fulfilling your brand promise calls for organisation and coordination at the front end of your organisation (moments when this evidence is required), but also when it comes to the underlying processes and programmes.


The Brand Excellence Scan offers you an insight into how well your brand is delivering on its promise. It measures all relevant components of a brand, both at the front end and back end of your organisation.

Brand in top condition

Even more important than the actual scores are the insights into where and how your brand can improve. What are the most important moments for your customers when it comes to providing evidence that you are delivering on your brand promise? Which activities contribute to this and which do not? Where can savings be made? Where can improvements be brought about quickly?


This method enables you to find a balance between your brand promise and the evidence that supports it. You work on a concrete, step-by-step plan that will help you achieve more growth using fewer resources. The results are embedded within your organisation and you work on creating a brand that is in top condition.