Marketing process optimisation

Within the areas of marketing and communication, campaigns that communicate the brand promise always receive plenty of attention. The underlying marketing processes are focused on to a lesser extent. These should not be overlooked, however, as controlling them means a consistent brand promise and an increase in effectiveness and efficiency.

Successful organisation

The number of marketing channels and chain partners is growing all the time. Consider the emergence of social media and the expanding number of advertising channels. This is making it increasingly difficult and complex to organise marketing activities, such as campaigns, successfully. As a result, your brand promise is not communicated clearly across the various channels and evidence that you are fulfilling this promise is weakened. This has an impact on your brand performance and therefore needs to be addressed.

Faster, smarter and more efficient

We are experts when it comes to structuring the marketing process. Where necessary, we use tools to support your brand and marketing process, which means you lose less time performing checks and managing operational marketing processes. You can spend your time more effectively on strategy and content.

This results in a faster time to market, a consistent corporate identity and clear communication of your brand promise.

Brand Excellence Scan

The Brand Excellence Scan offers you an insight into how well your brand is delivering on its promise.

Process analysis and redesign

Our process analysis offers you an insight into your key marketing and communication processes.

Purchasing management

We help you with the tendering and purchasing process relating to your brand and corporate identity resources.

Brand Portal

During the introduction of a portal we support the technical and communication process, and also make sure that management and use of this portal are embedded within your organisation.

Web to print and POD

Online web-to-print solutions will enable your employees to develop marketing and communication resources themselves.

Image bank en DAM

We don’t believe in a “one size fits all” image bank and will therefore help you to select the best system.

Corporate identity manual

NykampNyboer has extensive experience of introducing and managing corporate identity manuals.

Document management

Assessing and implementing rebranding processes in IT systems is something we do every day. We understand the language of both IT and marketing.

Colour management

Thanks to our integrated approach, we are able to take care of colour management across all aspects of your brand.

Brand2Manage™

Brand2Manage™ is the online software system that enables you to control processes relating to signage, advertising elements, vehicles and corporate clothing.

Helpdesk

A prerequisite for using systems that support a brand or corporate identity is good management. This is a task that is made for us.

Our expertise

Marketing process optimisation

Successful organisation

Faster, smarter and more efficient