Programme and project management

A brand implementation or rebranding project calls for specific knowledge and experience. Having a project manager who is an expert in such matters means you will achieve better results.

projectmanagement

Noticeably better

The management of rebranding projects bears similarities to the management of any other project: you focus on the intended results by managing the organisation, budget and time. There are at least as many differences, however, as rebranding brings a unique combination of disciplines into play.

We combine our proven methodology with specialist knowledge and experience relating to brand carriers and processes – from printed matter through to films for vehicles and from clothing through to social media. Our specially developed Brand2Manage™ software tools complete our armoury, meaning that we are noticeably more efficient and offer noticeably better quality.

Bert Wolters
Contact

Bert Wolters

Senior Project Manager
+31 (0)6_ 21 24 67 30
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The ideal team

Total project management is entrusted to us at various levels, but your situation (lead time, available budget, knowledge and availability in the organisation) always determines the ideal composition of the team. Our experience is that a mixed team, that is to say including people from your own organisation, creates the best basis for support and success.

We have access to general project managers, team managers with specific knowledge of brand carriers, advisors, project support staff and specialists, enabling us to supplement and strengthen the composition of any team.

Proven methodologies

NykampNyboer employs its own Visual Identity Project Management (VIP) methodology for the management of rebranding projects. This is an approach that has been specifically developed for rebranding and is characterised by step-by-step agreements being made (from broad outline through to fine detail) between the ‘key figures’ of a project, the client and the project manager. The phasing of projects extends from the exploratory phase through to use and management. In addition, our project managers are PRINCE2 certified.

Our methodology has proven itself in many hundreds of brand implementation projects, meaning that, with us managing your project, you are left to focus on your core tasks. Where you want us to, we take on the task of ensuring a visibly better result for you.