Impact analysis

Rebranding is a major undertaking. It is not something you deal with every day and you don’t want any unpleasant surprises. An analysis beforehand gives you the necessary insight.

impact

Impact of rebranding

What does rebranding as a result of a merger, demerger or repositioning cost? What is necessary to make rebranding possible? What implementation scenario is most appropriate? There are a whole host of questions that will need to be answered to enable you to make a sound assessment.

Bert Wolters
Contact

Bert Wolters

Senior Project Manager
+31 (0)6_ 21 24 67 30
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Your choice made clear

The Impact Analysis answers these questions. We provide you with an insight from a visual, organisational and financial perspective. Here we are talking, for example, about the required budget, manpower and resources and an overview of your brand carriers, as well as an insight into priorities, tips for improved brand and visual identity management and an insight into the return on your investment (ROI). We will draw on figures that we have built up over many years for this.

Tailored to you

No two rebranding projects are the same. That’s why we look at your specific situation. It is possible, for example, to perform an analysis of individual aspects:

  • Feasibility analysis. Is the desired start date feasible?
  • Scenario analysis. What variations are possible in terms of visual ambition or implementation time?
  • Financial analysis. What are the costs of the various scenarios?

The Impact Analysis makes the framework for the implementation plan clearer and enables a well-founded decision to be made more quickly. It is an indispensible tool for any rebranding process.