Visual overview and insight

The design architecture provides an insight into the corporate identity for your current brand portfolio. If a great deal of freedom is allowed to give each brand an individual image, considerable variation quickly develops in the messages conveyed. Customers therefore gain a diffuse impression of the organisation. Together with you, we organise your brands into a pragmatic model. This helps you to organise, manage, update and optimise your corporate identity.

The design architecture gives you a visual overview of your brand portfolio. It is a tool that will help you give a more specific brief to the design agency when rebranding or optimising your corporate identity and that will give your (communication) employees an insight into the consequences of how your corporate identity is used.