Brand implementation and rebranding

You are about to change your brand and corporate identity. Perhaps there has been a merger, takeover or a change of strategy? Rebranding has a big impact, which means that knowledge and experience are essential.

Twenty years of experience

When your brand promise no longer matches your desired positioning, a brand revamp is a logical choice. Rebranding has a major impact, which means that expertise is required to ensure success. What, for you, is little known territory has been our bread and butter for more than 20 years.

We do not develop the content of a new brand identity, nor do we design corporate identities. Our expertise lies in the change process and here we offer you specialist knowledge, manpower and supporting tools. Using our own methodology, we make sure that each step of the process is carefully embedded within your organisation. We implement the best plan for each brand carrier.

Tailored assistance

From agency selection through to implementation, you need to make sure that you’ve got the change process perfectly organised. We will assist you in the areas where you need help – by calculating in advance what your new corporate identity will cost and what it will deliver, for example, by helping you to find the right agencies and supporting you during the design process, by giving you independent advice on the best solution when it comes to implementing your corporate identity on each possible brand carrier and by supporting your people during implementation (alternatively, you can hand this over entirely to us).

Your brand gains maximum visibility under optimum conditions and for the best possible budget.

Corporate identity scan

You want to optimise your corporate identity, improve your visual image, streamline your organisation or lower costs. A Corporate Identity Scan offers you an insight into all these things.

Impact analysis

Rebranding is a major undertaking. It is not something you deal with every day and you don’t want any unpleasant surprises. An analysis beforehand gives you the necessary insight.

Agency selection

As an organisation you will often not have all the expertise you need to find an agency to help you with your strategy, positioning, corporate design, naming or campaign. We can help you make the right choice.

Brand architecture

From a strategic perspective it is important to signal the relationship and differences between brands and labels. A brand architecture sets this out clearly and ensures visual order.

Programme and project management

A brand implementation or rebranding project calls for specific knowledge and experience. Having a project manager who is an expert in such matters means you will achieve better results.

Design support

In the event of a rebranding process, you will want a corporate identity that is in keeping with the identity and promise of your brand. It is therefore essential that you make the right decisions in the design process.

Communication management

When it comes to rebranding, support is crucial for ensuring success. This can be achieved through good communication.