When an organisation makes the decision to rebrand, it is good practice to be transparent about it with employees. This openness will ensure less internal resistance and greater willingness to change.

From 1 February 2014, the use of IBAN will be compulsory, but it is already advisable to prepare for the change at this stage.

On 7 June 2012, the World Trade Center The Hague in the Den Haag Nieuw Centrum had its festive opening ceremony. NykampNyboer was responsible for giving the location the right brand identity.