When you implement a new visual identity, or optimise the current one, you face an extensive project that is hard to administer. We provide custom made capacity and expertise in brand and visual identity implementation. With our own methodology in which all steps are meticulously secured and with which we execute the best plan for each brand carrier. Your visual identity gets maximal visibility with optimal management conditions and budget.

Production Plan - Before we start any project, goals and sub-goals of the operation must be clear. What are the desired results? What are the means we will use? Which parties will be involved and how do their tasks connect? What will be whose responsibility? What is the available budget? How do we measure progress and success? It is all stated in the Production Plan. With this everybody knows what routes we will take and what will be expected of them along the way.

Project Management - You let us take care of the project. This way you can be certain of the quality and the attention your project gets. Together we set up a project-organisation and manage the process with our standardised VIP-methodology. Our strength is that our Project Managers act as a liason between all parties and are able to manage all complex processes involved in a rebranding.

Specialists supervise procedures specific for different brand carriers like print-procedures or the application of the corporate identity to your fleet. We ensure that the visual identity is more effective by automating the visual identity processes and by rationalizing and standardizing the brand carriers. Using online applications, we make an inventory of your visual identity that guarantees an effective and efficient implementation. You regularly receive reports on the progress. Of course you can also outsource parts of the project. You deploy our project managers the way you best see fit; either on project basis or stationed within your organisation.

Program Management - Change procedures and processes at a high and complex level need to be managed perfectly. We have the experience. We supervise various programs in cohesion with other aspects within your organisation. This way we increase efficiency and obtain maximal results. Program Management reaches further than Project Management.

Communication regarding changed corporate identity - A change in corporate identity always marks a significant moment. It is important to communicate the right message to the right target group at the right moment. Externally, the recognisability can be at stake, and the changed meaning of the new corporate identity must be made clear. Internally, all colleagues have to familiarise with the new identity; that way they can carry it out positively and in the right way. We advise you on your internal and external communication, putting your changed corporate identity on the map with colleagues and clients.

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