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Especially in the design phase it is important not to lose sight of the strategic ('why'), tactic ('with what means?') and operational ('how') aspects of your brand identity. From the choice of the agency to the translation of consequences a design has when worked out in practice, we provide you with the services that make it possible to guard the strategic starting points. This way you get a design that not only fits the content of your organisation, service or product, but also your vision and budget.
Agency selection - Every design agency has its own specialty. One speaks your 'language' better than another and is better equipped to find a solution that fits. We know the market and advise you in agency orientation. Then we can support you in drafting up the design criteria or supervise the selection. Here you can read what some of the Agencies have to say about us.
Design briefing - To get the best result it is important to be detailed and specific on your wishes and demands in the design briefing. We compose a complete and clear document that formulates the starting points on an aesthetic, communicative, technical and legal level.
Design Test - The consequences of a design can be far reaching. We analyse the operational outcome. What will be the visual result on visual identity carriers? What will this mean for visual identity management? What are financial consequences? We give you concrete recommendations for improvement. This to prevent unpleasant surprises later on and enhance the success of your brand.
Program of Requirements - When translating your brand identity onto different carriers, it is important to secure your wishes and requirements towards various suppliers. Evidently, the carriers must fit your brand identity, but there are also requirements in functionality, legislation, content and technique to be considered. We have specialists with knowledge of, and experience in a variety of visual identity carriers who can help you with this and then judge whether the result meets the requirements.
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