De Post changes its name into bpost and at the same time modernises its visual identity. NykampNyboer supervises the implementation of the new name and style that will become increasingly visible from September 2010 onward.

These changes are the result of large alterations in recent years, within as well as outside of the organisation. Since 2011 the postal market will be opened up completely, in Belgium and in Europe. In preparation to this shift, bpost achieved major change-projects in its services and workflow. With these it strengthens its client focus and competitiveness.

Johnny Thijs, CEO of bpost: “The new logo is in line with the steady advances of the company in the last decennium. With this in mind, trusted properties of the logo design remained intact; they are modernised, fresh. With this new visual brand identity we want to carry out our modern company culture.”

The new brand identity is designed by brand-agency Interbrand. In preparation of the implementation We mapped the impact of the change for the organisation and the visual power of the brand in time and budget.

The implementation will start in September and continue gradually based on replacement. This to guarantee a financially efficient execution. The realisation of the new identity concerns more than 1,000 buildings, 6,000 operational vehicles as well as all mailboxes and company uniforms. Today Design is responsible for the design on the various brand carriers, We supervise the entire process.

Belgian Minister Inge Vervotte (Civil Service and Public Enterprises) states: "This is the crowning glory on many change-projects that happened the last years. The entire postal staff worked hard to prepare their company for the future. With a new name and a modernised logo they face tomorrow resolutely."