Network company Alliander emanated from the legal split of Nuon. The organisation consists of the separate units Alliander, Liander, Liandon and Liandyn. NykampNyboer supervised the implementation of the new corporate identity. Because of the organisational split and consequently the brand diversity, Alliander needed to reorganise its print media and centralise purchases.

Alliander decided to, at the time of the rebranding, outsource all print media at NykampNyboer. This
turned out to be an ideal solution to keep a helicopter view in turbulent times. We eased internal processes and employees and the administration was kept at one place. Furthermore we could use this period to, with our knowledge of graphics and technology, visually improve the print media and reduce purchase. 

Currently, NykampNyboer and Alliander are finding ways to optimally implement the print media supplies within the new organisation. Because of the knowledge gained and the history of the past year we can determine exactly what capacity is needed and how much Alliander can spend on external purchases. The result is a perpetual win-win situation in corporate identity management: a lean organisation, an optimal visual representation and permanent cost reduction.