More than 50 Dutch Honda dealers are now capable to set up local marketing activities. Honda Netherlands strengthens its local commercial support towards its own dealer channel. To do this, Honda uses a dealer support system developed and implemented by NykampNyboer.

The dealer support system consist of a online platform that contains marketing materials and resources such as advertisement, banners and RTV commercials.These materials are, within the framework of the corporate identity, adjustable to local specifications and can subsequently be ordered or placed. By automating and standardising parts of its marketing process Honda Netherlands is capable to save costs and increase time to market. Besides that, the dealer support system has a marketing agenda and budget management system.

In addition, the system provides Honda Netherlands with insight on marketing budgets and with control over the Honda brand identity. Unique is how user friendly the platform is and how quickly it was implemented (1.5 months).

Within 4 months Honda had full return on its investment. NykampNyboer assisted Honda in this process, drafted out the business case, supervised the selection of suppliers of the necessary software and carried out the project management and implementation at the dealers.