All 120 Dutch Suzuki locations wil be provided with the new Suzuki visual identity in the next 3 years. All brandelements, like pylons, wayfinding and illuminated signage wil be completely renewed. With this operation the locations will get their new own modern look which is more appropriate for the new brand values of Suzuki: Straightforward, Value, Sporty and Spirit. The rebranding operation starts at the end of October, the project will be managed by NykampNyboer. 

Suzuki has chosen for a pragmatical and cost effective approach which is appropriate for the brand and its dealer network. During the preparation of the restyling operation of the locations, efficiencies and saving possibilities have been strongly taken into account. As a result we have been able to apply improvements and simplifications in the preparatory stage in both the design and the material choice of the different brand elements. Due to this these elements are more durable and can be produced against lower costs with conservation of the visual identity.