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Royal Grolsch NV is a publicly traded brewer. As part of its strategy Grolsch distributes beer through 'Grolsch catering outlets': bars, restaurants and sports clubs that can be recognised by Grolsch advertising elements.

We were asked to optimise management and maintenance processes so that of each catering outlet it is known which advertising elements are made and what the state of maintenance is.

We implemented an online system to manage all aspects of outdoor elements. From light signage to parasols, placement and promotions to dealing with failure and outage, preventive maintenance and permits.

This system also provides supplier management, registration of placed elements, billing and quality-control. We review contracts and Grolsch, only needs to approving applications; saving time, money, energy and annoyance.