Delivery without Distress

Deli XL is the result of the merger of De Gastronoom, GVA (Grootverbruik Ahold) and Van der Spek. Deli XL delivers ‘everything that tastes good’ and supplies thousands of supermarkets and catering establishments in the Netherlands.

Two tasks: the first was to make a survey of the financial and organisational implications of the implementation of the corporate identity on about 400 trucks and then implement it with minimal use of alternative transportation. The second was to restyle all buildings, printing and to develop means that make working with the corporate identity easier.

We mapped the entire fleet - measurements, specifications and damages. The result was a detailed record of costs that helped DeliXL to take the most important decisions. We co-ordinated the 21 co-operating suppliers and accomplished a flawless re-branding program. Addressing the buildings, printing and fleet, we united all new guidelines and specifications in a digital corporate identity system.