Thorough project management for global restyling
Heineken is the largest brewery in the Netherlands; internationally the company is one of the top five brands. Heineken owns about 110 breweries in more than 50 countries and has a distribution network in 170 countries. The Heineken Group is active on all continents.
We were asked to manage the worldwide implementation of a new visual identity. We were to:
• ensure active involvement of senior management,
• analyse global cost savings,
• identify internal and external support for the project,
• design clear procedures, and implementation scenarios.
Together with the design and marketing agencies and Heineken's communication department we worked on the design process taking into account the technical feasibility and quality optimization of the various applications. We developed guidelines, tool kits and suggested rationalisation, standardisation and centralised purchasing to save costs.
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