Managing and monitoring a corporate identity

Louwman & Parqui B.V. is the national marketing and sales organisation of Toyota and Lexus in the Netherlands. Toyota wants to be the most attractive car brand in the world; with matching consumer experience.

We were asked to make sure that after the successful introduction of the new style at the official Toyota dealers the level of brand experience was maintained and, if possible, enhanced.

Central to our activities was an online system that defines all work processes and tasks. Management of the outdoor signage included the placement, returns et cetera. The system records which elements are placed at each point of sale and the elements' status and condition. We assessed each assignment and reviewed them in accordance with Toyota's rules on allocation, style and appearance. Then we co-ordinated the complete implementation. The staff at Louwman & Parqui only had to approve the placement applications.

Corien Plaisier, Chief Dealer Support Unit Louwman & Parqui BV: "NykampNyboer is a full-service visual identity management office. They can do anything, and this varies from applying for local permits, conducting the tender procedures for light signage suppliers and the roll-out of installation of the signage, to providing management and maintenance. In addition, they managed to achieve a significant cost reduction. I have got to know NykampNyboer as a straightforward, pragmatic company employing nice people who are reliable and suited to do the job."