TNT is a world-leading provider of express and mail delivery services, using their integrated air and road networks to deliver documents, parcels and freight safely and on time. It’s TNT’s mission to exceed customer’s expectations in the transfer of their goods and documents around the world. To visualise this message TNT decided to introduce the slogan ‘sure we can’. For TNT’s fleet this implicated the replacement of the so-called category definer ‘Global express, logistics & mail’ by this new slogan.

We were asked to develop a smart and lean & mean approach for the implementation of ‘sure we can’ onto TNT’s fleet, for which corporate budget had been made available.

The challenge was to facilitate local execution whilst assuring brand consistency, cost efficiency and simple administrative procedures. To meet this challenge we set up a dedicated project website to communicate procedures, guidelines and budget forms. These budget forms could be easily downloaded and completed by local (fleet) management to request budget for the transition of their fleet. Upon completion the forms had to be send to us for obtaining approval, and approved budget forms were used as order forms for producing and shipping the requested amount of decals.

This approach worked very well, and allowed TNT to introduce ‘sure we can’ onto more then 20,000 vehicles in over 100 countries in less then a year, and to achieve worldwide brand consistency ánd cost efficiency. Sure we can!