Completely equip 350 shops

DHL is a world leader in international express deliveries. The company is the market leader in sea freight services and contract logistics. When the Dutch postal market was (partially) liberalised, DHL conceived the idea of 350 Servicepoints to process consumer express deliveries. The Servicepoints would have to be implemented as shops-in-shop in small stores and franchise companies.

We were asked to carry out the quick execution of the 350 DHL Servicepoints in the Netherlands at the lowest possible costs and to make sure each Servicepoint would stand out in its surroundings.

We homogenised all visual elements (lighted signage etc.). Thus we contributed to a consistent application of DHL's corporate style and enhanced DHL's brand value in every shop. Our knowledge and experience helped us to specify exactly what the requirements were for each visual element. By doing this, we could implement a sustainable interior design concept within a short period of time and at the lowest possible costs.