Advertising campaign applied to the entire fleet

DHL is a world leader in international express deliveries. The company is the market leader in sea freight services and contract logistics. DHL's international network unites more than 220 countries worldwide. As part of the communication mix supporting a nationwide campaign, DHL wanted to use all 1,200 vehicles as a mobile advertising platform; without disrupting the daily logistic processes.

DHL's fleet can be separated into three types of vehicles: cars, lorries and trailers. For each type we developed a different logistic strategy and visual approach. For the lorries and trailers we chose to apply the advertisements using panels. The additional advantage of this process was that we could pre-produce all materials and simply attach the panels to the cars - with a minimum loss of time. Within three months we had changed the look of DHL's entire fleet.

Thanks to use of panels we can now easily develop new campaigns.