All locations the same ‘look’

In 2007 Care Schadeservice, taking over Carflex and JB Carrosserie, became the largest damage repair company in the Benelux. Care wanted to emphasize that leading position with a new corporate identity.

We were assigned to implement Care’s new corporate identity at 70 Care locations.

We set up a phased implementation plan: first the new and then the existing Care locations. Despite the diversity in the buildings we realised a uniform ‘look’ consistent with the corporate identity. With the help of our work as project managers, the rebranding project was smooth and efficient. The corporate identity was launched in February 2008.

Managing Director of Care Schadeservice: “With the take-over we had the perfect opportunity to modernise our logo and revitalise our corporate identity. The result is formal, modern yet friendly”.