Three organisations. One visual identity. Four months to do it.

Zilveren Kruis Achmea, Groene Land Achmea and PWZ Achmea have joined forces in Achmea Zorg. Together they serve 3.4 million insured and are one of the largest health insurance companies in the Netherlands. The three organisations need to line up their visual identities to underline the alliance.

Implement the new corporate style: one recognisable identity for Achmea Zorg. Each company will only keep its own colour profile and logo. Realise rebranding throughout the three companies on: printed materials, correspondence, fleet and buildings in four months.

We wrote an impact analysis and formed a task force. This task force consisted of people in our own company, Achmea staff and the design agency SOV. We implemented an online system for correspondence: easy to reach and easy to use for all employees, without the hassle of installing software or updating network servers. The result: one style, one organisation, accomplished at top speed.