St. Antonius Hospital has three locations in Utrecht and Nieuwegein with in total 5.000 employees. The hospital is nationally known because of its treatment of patients with cardiovascular an pneumological diseases. The organisation is the result of the merger of Mesos Medical Centre and the St. Antonius Hospital.

This happened in 2009. From that day forward, the newly combined hospital presents itself as a hospital that combines medical excellence, human-orientation, ratio and emotion. A newly developed brand identity symbolises those four values.

We were assigned to calculate the impact of the new brand identity and implement it after-wards.

With our ImpactAnalysis we mapped costs, benefits and possibilities to reduce costs surrounding the implementation of the new brand identity. And we tested the design of the brand identity on its practical applicability. This resulted in an advice on the most optimal approach considering the implementation.

Together with the hospital we managed the entire process and got our own specialists in the fields of print, building and ICT for the execution.

‘It is such a big venture, changing a brand identity. Being supported by a specialised agency is really comforting’, Colette Codeé, manager Marketing & Communication at the St. Anto-nius Hospital.