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Universiteit Tilburg |
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Unity in deversity
The University of Tilburg (UvT) is a modern university with a distinctive style. The UvT attracts students from the region and has a large number of international students as well. It was formerly known as the Katholieke Universiteit Brabant (KUB).
We were asked to supervise the introduction of the new name and branding - from establishing the corporate identity criteria to their implementation. Uniting the different disciplines within the university was an important task.
We identified which carriers would have to be designed using the new corporate identity, the size of the budget and how to establish a project organisation. Then we set up a feasible project structure and a tight timetable. To get support at an early stage, we formed groups including competent colleagues, and organised opinion polls. The introduction of the corporate identity ran smoothly as there was overall support and appreciation.
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