From 2008, Maandag (Monday) is the new name of Sargas, a fast growing organisation in secondment of Interim Talents. It is Maandag’s ambition to become the best all-round organisation in the secondment of Interim Talents. Maandag has 16 locations in The Netherlands and from 2009 also in Belgium and Germany.

By changing its name and identity, Maandag wants to show work, ambition and optimism.

We were assigned to apply the new identity onto Maandag’s fleet of 340 vehicles within four weeks.

As a pilot we applied the brand identity onto one vehicle. Maandag judged the results and based on this we drafted out the complete project. The application onto the entire fleet took us three weeks. The outcome: a visually perfect brand identity that has been applied efficiently onto the fleet with minimal disturbance of Maandag’s daily activities.