AEGON is a financial service provider with a leading position in the private as well as the business market. It offers a broad assortment of services, ranging from collective and individual pensions to asset management and health insurances. AEGON’s brand policy is active; visibility and recognisability of the brand is essential.

AEGON wants to manage its brand identity efficiently and improve on the development proc-ess of marketing materials. It is therefore needed (among others) to improve the existing Brand Portal.

We were assigned to supervise the selection of suppliers. One of the requirements: the implementation has to be completed within three months. Consequently, the selection process has to run efficiently.

In two work sessions we determined, together with AEGON, the ambition and compiled the wishes and requirements considering the Brand Portal into a Program of Requirements. With our knowledge of the market we could instantly propose a shortlist of software suppliers that fitted the description. We supported AEGON with the supplier presentations and the selection. At the same time we calculated the Total Cost of Ownership of the different proposals. These together founded our independent advise which AGEON followed.

The Brand Portal is implemented consistent with the requirements and is working satisfactorily.