Smooth rebranding through intensive co-operation

Cable and multimedia company UPC, the European cable division of Liberty Global, is a supplier of services for television, broadband internet and telephony. It is UPC's mission to make multimedia applications and telecommunications accessible to all consumers. To visualise the message, UPC developed a new visual identity.

We were asked to manage the complete implementation of the new visual identity - in the Netherlands and in other countries where UPC is active. We set up a project management group composed of our own specialists and employees of UPC. This group developed the project plan, the budgeting and translation of the visual identity to specific elements. Subsequently, the team carried out the total co-ordination and implementation of the rebranding. We developed a special toolkit with which the new identity could be effectively introduced.

Co-operation between UPC and NykampNyboer in the project management group was excellent and this not only resulted in a smooth implementation; we also improved several internal processes and realised significant savings in costs for several style elements.