Recognisable across Europe

USG People delivers specialised employment services across Europe (1,500 offices). The brand portfolio of USG People comprises several strong brands including Unique, Start People and Content. The organisation wanted the corporate identity of the various brands to be uniform across Europe.

We were asked to implement the corporate identities of the various brands in all countries where USG People is active, making sure that all style elements, including light signage, window materials and foils meet the centrally set standards.

We put two of our most experienced project managers on the job. They reduced the complexity and size of the operation to manageable proportions. We appointed a project manager for each brand in each country and supported them with a central brand portal. Furthermore, we standardised the lettering and foils of all locations and ensured that the light signage and other materials could be bought centrally. This yielded significant structural savings.