In control of your Corporate Identity

Waternet is the first water cycle company in the Netherlands. Waternet is the result of a merger of Waterleidingbedrijf Amsterdam and Dienst Waterbeheer en Riolering in 2006. At that time, the corporate identity was developed and implemented in a very short time. Therefore it was insufficiently polished and secured, resulting in the company losing control of its corporate identity.We were asked to write a report on how Waternet could regain control of its corporate identity, two years after the implementation.

We identified the current visual appearance and the underlying processes. We concluded that the visual identity was applied in different ways in different places, and that there was ambiguity about guidelines. Unnecessary hours were also spent on looking for materials (internal and external). We put our findings into a plan, realised a consistent implementation of the visual identity and designed a brand portal. The result: Waternet saved on internal and external hours.

Mark Companjen, Chief Communications Waternet: ‘We are very satisfied, we have complete control of our corporate identity, now and in the future, thanks to NykampNyboer.’