Visual Identity Management is a young discipline. To develop it further and to share our knowledge, we established the NykampNyboer Academy. The Academy offers a comprehensive course on Visual Identity Management, in co-operation with the Dutch marketing institute NIMA. We provide guest lectures at colleges and universities, lectures and training to companies and unions.

The NykampNyboer Academy supports research on Visual Identity Management. Our consultant Annette van den Bosch was the first Dutch graduate in the field. We have good relations with various universities such as the Erasmus University, the University of Utrecht and the University of Twente.

Consultant Wendy Bolhuis teaches corporate communications to Applied Communication Science students at the University of Twente. Starting September 2009 she will teach a course in 'Corporate Visual Identity Management'. NykampNyboer actively contributes by providing knowledge and practical experience. By working with universities we continue to develop the discipline and introduce future communication professionals to the world of visual identity.

To stimulate research in the field of corporate identity we founded the NykampNyboer Corporate Identity Thesis Prize in 2009. This prize is awarded to the best research project for a bachelor's or master's degree on corporate identity.

In addition, we regularly contribute to publications, articles and books such as the recently published book Branding by Andy Mosmans.