’Where there is an abundance of visual impressions, an identifiable and clear picture makes all the difference.’

Marc Cloosterman (1969) has worked at NykampNyboer since 1997 and has been CEO since 2005. Marc has a financial (KPMG), marketing (INSEAD) and business development background. This allows him to appreciate the innovative services NykampNyboer has on offer that little bit better. And there is more: ‘The amount and variety of clients indicate that visual identity management is increasingly looked upon as important for the results of any organisation. And it is. Our Brand Finance company (http://www.brandfinance.com) demonstrates this unequivocally.’

Marc loves working with professionals. ‘Our own people are all highly motivated and well educated. This makes working with them a joy. And our clients are people who are actively committed to their brands on the verge of change, and they want to make that visible.’

NykampNyboer developed the ImpactValuator that reviews rebranding costs and scenarios specifically for these kinds of operations. The uniquely versatile services on offer at NykampNyboer are not yet available on the international market. But it is Marc’s firm belief that NykampNyboer’s international unit, the Visual Identity Management Group (http://www.vim-group.com), will be able to match the Dutch successes in the very near future.Marc spends his spare time with his family and three children.

 LinkedIn Marc Cloosterman