‘We bring ratio to the field.’

Laurens Hoekstra (1971) loves the beautiful things in life. A corporate identity per se does not have to be ‘beautiful’, but it must be consistent: it should be a clearly recognisable and visible identity. This provides demonstrable added value for every organisation.

Laurens has a background and extensive experience in international business (Business Administration, Logistics Management) and logistics (Logistics Management and International Key Account Management) management. He has worked at NykampNyboer since 2002.

‘Visual identity is not perceived as a tangible object, but we bring ratio to the field. That is our strength. Look at our references and you will see that I am not exaggerating.’

Laurens thinks the fact that NykampNyboer is a market leader in visual identity management is absolutely no reason to sit back and relax. Professionalism in this discipline is still growing, in the Netherlands and abroad. Laurens is a chain director with an enormous drive to innovate. He believes NykampNyboer’s specialist expertise plays a crucial role in developments in the entire field.

Laurens is always looking for a balance between business and pleasure. ‘Work hard, play hard.’ But always in the company of other people. ‘One’s capacity to learn is stimulated by the people at work and at home.’

LinkedIn Laurens Hoekstra

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