Yulius’ new corporate identity is increasingly more visible to the world. The rebranding will be complete in June 2011, with the placement of light signage on eight main locations.

Other brand carriers such as the website, vehicles, signage and stationary have already been redesigned. Especially the ‘branding’ of the 90 locations and the vehicles has had a positive impact on Yulius’ visibility and brand strength.

Yulius is the result of the merger of RMPI and De Grote Rivieren in July 2010. With its 2,200 employees in the South-western region of the Netherlands, Yulius provides care for people with complex psychical problems and children with psychiatric problems. Yulius has, among others, education facilities, clinics, workshops and accompanied living locations.

Special about the logo is that was designed by one of Yulius’ own employees. This provided broad and firm internal support and commitment - important for the success of the merger. The logo was then developed by Kumquat, the word sign and corporate identity by Haagsblauw and the brand name by Globrands.

Yulius chose to implement its corporate identity gradually over a one year period. Project management for locations and vehicles was assigned to NykampNyboer - we acted as a director between all involved; internally and externally.

Iris Tromp, Project Manager Communications at Yulius: “The project went smoothly, among others, thanks to NykampNyboer’s key role. NykampNyboer was involved with making the inventory of the locations, developing the sign family, requesting permits, managing the design, production, de-montage and montage. Yulius now has a recognisable, visible and modern corporate identity that adds to the success of the company."